Roles and Realisations for Creative Practitioners
Outline of a presentation I'll be doing at Camberwell College of Arts on 11 May 2011.
When we think of a design process, we typically envision a movement upwards and forwards. An S-curve perhaps: starting with the gradual building up of knowledge through research; progressing through a steep learning curve as designs are sketched, worked up, prototyped, tested, iterated; steadying into a plateau as the product reaches its final form ready for manufacture. The Design Council's model of the design process describes four stages: Discover (identifying user needs and forming an initial concept), Define (interpreting the concept and aligning it to business objectives), Develop (iterating and testing solutions) and Deliver (final testing, approval, launch, and evaluative feedback).
I was trained as a designer, but my work is not perhaps what most people would think of as design. If I have to put a label on it, I might say community activism, social entrepreneurship or social innovation. Currently I'm involved in setting up Brixton Reuse Centre, a local hub for enterprise, training and creative projects based on reuse of waste materials. In the last couple of years I've run two pop-up shops showcasing creative recycling and skill-sharing, and co-founded a local currency, the Brixton Pound. (Before that I actually did work in the design world, but I was curating exhibitions – with my friends at [re]design – rather than designing things myself.)
I quite often wonder how and why I ended up doing all these things that I wasn't really trained or qualified to do – and frankly, am making up as I go along, in collaboration with others, and with varying degrees of success.
And I think I've come up with a hypothesis: maybe what I'm doing is Design for the Back Loop.
What is the back loop? The term comes from the work of C. S. Holling, an ecologist, whose theory of "Panarchy" – a way of "understanding transformations in human and natural systems" – highlights the existence of multiple, nested "Adaptive Cycles" within ecological and social systems. An adaptive cycle has a front loop and a back loop. The front loop comprises two broad phases: Growth and Conservation. During the Growth phase, the various species in an ecosystem compete for space and resources, and in some cases develop interdependent relationships with each other. During the Conservation phase, the results of the competition are in and the relationships have matured, and the system stays basically steady, within its regular seasonal cycles. It's easy to draw an analogy with the Develop and Deliver stages of the design process described above.
The back loop also comprises two phases, known as Release and Reorganisation. But when I tried to map the Design Process onto the Adaptive Cycle, I realised something was missing. The Discover and Define phases seem to align with what Holling calls Reorganisation – which I'll discuss more in a minute. But nothing in the design process as typically defined bears much resemblance to the preceding phase, Release.
Release is what the economist Schumpeter termed creative destruction. In an ecosystem, "a tightly bound accumulation of biomass and nutrients are suddenly released by agents such as forest fires, drought, insect pests or intense pulses of grazing." Closer to home, a young arts professional, Cat Harrison, recently commented that the Release phase "reminds me of that visceral image that sinks in everytime I hear the words 'economy in freefall'. To quote [the poet] Lemn Sissay 'I jumped off the bungee bridge and I hadn’t measured the rope'."
Notice I said design for the back loop, not design of the back loop. I certainly don't mean that I, or anyone else, would intentionally design the situation of economic freefall in which we find ourselves. But thinking more broadly about systems and societies, there is certainly a role for creative practitioners – perhaps more often artists than designers – as what has been termed Disruptors, those who "draw attention to chaos and uncertainty" in a system through revealing its "dissonance, entropy [and] degradation", and thus (albeit indirectly) "highlighting the potential for new growth".
In fact, there is more than a hint of that role in my own work: both with [re]design and now with Brixton Reuse Centre, I've ended up engaging a lot with artists, designers and organisations that use waste as their raw materials – waste, the very visible symptom of "entropy and degradation" in our society. They transform it into products of use and aesthetic value, but in many cases its identity as waste material remains recognisable, drawing attention to the dysfunction of the system that created it.
These practitioners embody the philosophy outlined by Barcelona's Drap-Art Festival of Recycling Art:
"The habits of using and throwing away should be redirected to the realization that nothing disappears, everything transforms. During the twentieth century, characterized by increased urbanization in a world more and more dehumanized and consumerist, waste material becomes a recurring element in some of the most significant artistic movements. Both Duchamp and the Dadaists, as well as Miró and Tàpies, incorporate found objects in their works. Also Pop Art, Arte Povera, Fluxus and the Nouveaux Réalistes, among others, use apparently worthless everyday objects and waste to symbolize the growing materialism and objectification of human beings.
Now that a desolate panorama, caused by an unsustainable global development, presents itself with increasing clarity, Drap-Art finds it imperative to encourage new generations to use recycling as a resource not only for criticism but as a tool, available to everyone, for the transmutation of protest into positive proposals, which are the seeds of a more sustainable world."
But I would say the emphasis of my work lies more in the second phase of the back loop, Reorganisation, also known as the "exploration phase". As Cat Harrison puts it, at the end of the Release phase's bungee jump "We will know who has safely bounced, who has skimmed the ground, and who will need to be scraped off it. Whatever happens, we will all need to change."
What does that change look like? In an ecological context it can be described this way:
"Following a period of destruction a system's boundaries and internal connections are tenuous. Reorganization can involve the transient appearance or expansion of organisms that begin to capture opportunity.
Such a loosely defined system can easily lose or gain resources and actors. During this period a system can easily be reorganized by small inputs. These can arise from growth of previously suppressed vegetation, from germinating seeds stored in seed banks accumulated in the past, or the migration of plants and animals from neighbouring areas. It is at this time when exotic species of plants and animals can easily invade and dominate an ecosystem. During this period the future organization of the system can be shaped by chance events, and a system can reorganize into a new type of organization...
The new system that emerges from these interactions may replicate a previous system organization or it may be something entirely new. The lack of systemic connection and control makes it difficult to predict what type of organization will form."
This kind of landscape, I think, is very much the home territory of the Transition Network, the grassroots movement that forms the context for the work I've been doing for the last two years in Brixton. Both the Brixton Pound and Remade in Brixton (the group that gave birth to the Brixton Reuse Centre project) formed under the umbrella of Transition Town Brixton – as have several other groups including the Food & Growing Group (who support local growing projects), Brixton Energy Group (who plan to set up an energy co-op, including generating renewable energy locally), Community Draught Busters (who insulate and draughtproof homes), and Velocal (a bike delivery service for Brixton market).
Brixton is just one of about 300 official Transition initiatives in the UK and around the world, and thousands more are shown on the Transition map of the world as "mulling" (considering becoming one). A Transition initiative is usually started by a group of local residents in a given area. Each local Transition group uses loose guidelines and methodologies provided by the co-ordinators of the wider Transition Network, but there is very little hierarchical command. Instead the whole network self-organises in pursuit of a common purpose – to find practical answers to the question "how can we make our community stronger and happier as we deal with the impacts of peak oil and economic contraction while at the same time urgently reducing CO2 emissions?"
Transition was born from the converging crises of climate change and peak oil (or more broadly, diminishing resources) but it is a positive, solution-focused movement. In this it is new and distinctive from the environmental movements of my parents' generation, which were typically focused on raising awareness of problems (an example of the Disruptor role mentioned above) – protesting and campaigning in the belief that someone else, usually government or big business, must make a change. Transition instead works with an assumption of decentralised, distributed power, the power of individuals and communities to change their own lives. The Transition concept was born in 2005, paralleling the emergence of "Web 2.0" and the peer-to-peer social networks that have become such a key feature of the way we now communicate and form opinions. Local Transition initiatives springing up around the world may be imagined as the seeds of "previously suppressed" species (varieties of thought and action) sprouting into life during the Reorganisation phase, as the obsolescence of previous systems is revealed through the symptoms of peak oil, climate change, economic disruption and contraction. It’s this self-starting quality that the government’s “Big Society” agenda seeks to harness for the public good.
What is the role of designers, artists and other creative practitioners in all this? Well, the early stages of the design process – Discover and Develop – are closely aligned to the Reorganisation phase.
At this time of transition and radical uncertainty, there is an important role for creative practitioners in researching and discovering what they can about the niches in which they find themselves, in order to identify opportunities that conventional wisdom would not have made apparent. Artists' and designers' skills of probing and provoking, exploring and recording, recognising and interpreting the environments and situations around them through visual and experiential representation, all play a role in making visible, and engageable, resources and potentials that were previously hidden.
Equally important, the development of new solutions can be speeded up, diversified and enriched by applying art and design skills to the visualisation and prototyping of possibilities that don’t yet exist. People begin to imagine new stories, new ways of living, when creative practitioners offer them the experience of artefacts, services and organisational forms that will form part of those stories.
Ultimately, your role as an artist or designer can only be determined by you, and it will be shaped by your personal strengths and passions. Some people become designers because they really like making stuff; others are happier putting together things that other people have made. Some people are constantly generating new ideas; some enjoy connecting and synthesising others’ ideas into a larger whole. You might enjoy working at any scale, from a tiny accessory to a whole society. Get to know your own patterns and preferences – but don’t let them limit you: you are bigger and more complex than any image of yourself! Develop your strengths, but also expect that you will sometimes need to work outside your comfort zone to achieve your visions. Having said that, don’t try to do everything yourself – ask for help at every opportunity. If you have good ideas – or even no ideas, but well expressed problems – people will want to help you.
The phase of Reorganisation we are currently going through – which became evident (from my perspective) in 2009, following the “Release” of the 2008 financial crisis and subsequent surge in unemployment, and is presumably due to intensify with the current round of cuts – is, from an ecological systems perspective, a promising if risky context for emerging creative practitioners: “a welcoming environment for experiments, for the appearance and initial establishment of entities that otherwise would be out-competed. As in good experiments, many will fail, but in the process, the survivors will accumulate the fruits of change.”
Looming on the horizon is the potential for a bigger “Release” than we have yet seen – a collapse of civilization as we know it, from the combination of systemic instability and diminishing resources that the Transition approach attempts to address, but is yet to prove it can successfully resolve. The theory of adaptive cycles notes that “the Alpha [Reorganisation] phase is the condition for the greatest uncertainty – both the greatest chance of unexpected forms of renewal as well as unexpected crises… This is a key element in Nature Evolving – the condition where, momentarily, novel reassortments of species in ecosystems can invent new possibilities that are later tested.”
Should the end of the world as we know it come to pass, I’ve been advised by a man who knows (John Croft from the Gaia Foundation of Western Australia, who carried out a comparative study of “dark ages” in different cultures following civilisational collapse) that there are 7 key tips to survive a dark age. Apparently, all of these were done in Ireland, particularly by monks, during the last dark age after the fall of the Roman empire – and those Irish monasteries that had preserved knowledge and creativity then sent emissaries who became the catalyst for the re-seeding of civilisation across Europe, such as the building of the great cathedrals of the Middle Ages. I’d like to leave you with this as a brief for your creative practice – actually, a number of different and potentially quite inspiring briefs to choose from:
1. Build community
2. Simplify – to create time
3. Maximise creativity
4. Maximise non-violent resolution of conflict at all scales
5. Preserve knowledge in a variety of forms
6. Re-sacralize the world – develop inclusive spiritualities
7. Create a new financial / economic system that supports the other 6
Good luck with your experiments and stay in touch!